Maybe I missed Kleenex's "Let it Out" campaign because I was in Mexico, but in the off chance you missed it too, it was a well done, emotional, feel-good campaign.
Kleenex had to fight an uphill battle against irrelevancy. When your brand name is so commonplace people use it instead of the actual product name, it's hard to differentiate yourself from the competition.
Just watch the video until the first commercial ends.
Feel better?
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