Let it Out

Maybe I missed Kleenex's "Let it Out" campaign because I was in Mexico, but in the off chance you missed it too, it was a well done, emotional, feel-good campaign.

Kleenex had to fight an uphill battle against irrelevancy. When your brand name is so commonplace people use it instead of the actual product name, it's hard to differentiate yourself from the competition.

Just watch the video until the first commercial ends.

Feel better?

The winds of change are blowing...

My friends and I are starting a project. Will it be awesome? Probably not. Will I enjoy doing it? Probably yes.

So all two of you that read this, get excited. Announcements to come soon. I will leave you with a picture that makes me happy every time I look at it.